We've stocked Amari ever since their inception in 2007. It’s a label that epitomises our own fashion values: colour, vibrant prints, great value and above all, FUN! As the local boutique for lots of our customers, we try to keep the stock turning over fast so there’s always something new to see. But Amari bucks this trend - they consistently produce the easy-to-wear, different-from-the-chains look that our customers love, and at very decent prices. This means that Amari tends to have a longer shelf life than a lot of our other lines.
We often hear people comparing Amari clothes to brands like White Stuff and Boden. However, as many MAKE customers can tell you, Amari’s massive competitive advantage over these well known high street names is price, with no compromise on quality.
You’ll often hear us talking about the ‘classic’ Amari dress, or how their shapes are cut to flatter. Take the Bethany and Lauren dresses for example.
And then there’s the prints. As you’ll know if you’ve visited MAKE our stock in trade is colour and print, so it’s no wonder MAKE and Amari are a marriage made in heaven! There are so many we’d point to right now (why not take a look at what we stock at our website), but we really adore the paisley print on this little top - classic, pretty and fabulous colours to boot.
This versatility of style reminds me of something I wrote on our Facebook page last year about an Amari summer dress. I commented that it would be equally appropriate to wear it while out shopping for veg, or to a Summer wedding, depending on what you wore with it or how it was accessorised. I think the same holds true for many of Amari’s dresses this year too. And that’s the reason Amari is still one of our most popular brands.